If you’re running a small business, you likely understand the importance of social media, and more specifically, Facebook. Almost everybody and their mom use the platform, so if you want to be where the eyes are (and you do), Facebook is the place to be. With updates to the Facebook algorithm and changes in the direction of how they present content, businesses trying to reach an audience with organic posts are now at a disadvantage. So what can you do? Well, you’ve gotta pay to play.
There are some that say with enough work, you can nurture and grow a fantastic organic following. And they’re not wrong. What needs to be considered is how much time are you willing to spend, and how much is your time worth?
When it comes to paid options through Facebook, you’ve got two ways you can go. Boosts, and Ads. Now, before we go too far, let’s talk about what these are.
Facebook Ads: These are similar to Google Ads in that they’re a more advanced manner of advertising. By using the Facebook Ads Manager, you have more options at your fingertips for how and where your ads will be seen.
Boosted Posts: A boosted post is the most basic advertising that can be done on Facebook. With a boosted post, you take a post that you’ve already made, allocate some funds to it, and well, boost it.
Which one choose is going to depend on your goals for the advertisement. If you have a post that you’ve already made and want to get more eyeballs on it, a Boosted Post may be the way to go. But if you have a new product, or a big event on the horizon, using the additional features of Facebook Ads could be a huge help.
Check out this graphic to see the main differences between Boosted Posts, and Facebook Ads.